Pint-Sized Obsessions: Instacart Maps America's Favorite Ice Cream Just in time for National Ice Cream Day on July 19, Instacart dug into a year of ice cream orders to find the flavors and brands filling America's carts, along with the delightfully regional tastes that make every state unique. Key Takeaways • Vanilla is untouchable . It's America's most-ordered flavor at about 21% of all ice cream orders, and the single most popular pick... Read time: 5 min The Macro Moment: How Protein and Fiber are Taking Over America’s Carts The "protein and fiber" era is here, and the grocery data proves it’s a real trend with staying power KEY TAKEAWAYS Customers are asking for it by name. The share of Instacart searches containing the... Read time: 9 min Pint-Sized Obsessions: Instacart Maps America's Favorite Ice Cream Just in time for National Ice Cream Day on July 19, Instacart dug into a year of ice cream orders to find the flavors and brands filling America's carts, along with the delightfully regional tastes... Read time: 5 min Stars, Stripes & Shopping Carts: What Americans Buy for the Fourth of July Few holidays show up in Instacart orders quite like the Fourth of July. Fire up the grill, open that bag of chips, and pack the cooler because Independence Day is summer at its peak filled... Read time: 6 min Sweet Corn, Stone Fruit, and Strong Opinions: What Instacart Orders Reveal About America's Summer Produce Season Ask anyone what summer tastes like and you'll get a different answer. A perfectly ripe peach. Sweet corn straight off the grill. Watermelon at a Fourth of July cookout. The list is different for everyone,... Read time: 9 min

From Bouquets to Filet Mignon: What Instacart Orders Reveal About the Best Mother's Day Gifts Mother's Day topped every other holiday for gift orders in 2025. Flowers, gourmet dinners, sweet treats – here's what customers sent and cooked for the special moms in their lives. Key Takeaways Mother's Day was... Read time: 8 min Good Vibes, Tequila, and Sore Feet: What Instacart Orders Reveal About Music Festivals in the Coachella Valley Instacart analyzed order data across 11 cities in the Coachella Valley during the 2025 spring desert festival season, which spans three weeks in April. What people put in their carts reveals a lot about how... Read time: 7 min Bunny Baskets & Seder Staples: Instacart’s Easter and Passover Trends Key Takeaways: Reese’s Peanut Butter Eggs are the undisputed basket MVP. They ranked as the top-selling Easter candy nationwide for the fourth year in a row, leading Instacart’s Top 10 list. Jelly beans have their... Read time: 6 min A Slice of Pizza Pie: Instacart Reveals America’s Frozen Pizza Trends for National Pi Day Key Takeaways: Pepperoni is America’s undisputed favorite slice. It accounted for 43% of all frozen pizza items sold in 2025 – more than cheese and supreme combined – making it the clear champion of pizza... Read time: 5 min Love Is in the Cart: What Instacart Data Reveals About Valentine’s Day Gifting Key Takeaways: Valentine’s Day is a top-tier gifting moment on Instacart, ranking as the second biggest gifting day of the year, trailing only Mother’s Day, driven largely by perfectly timed, last-minute gestures like same-day flower... Read time: 7 min