Reach 55+ million consumers across the Instacart Ads ecosystem – one platform that makes grocery advertising simple and effective. Why leading brands choose Instacart Ads The largest grocery ad ecosystem Connect with high-intent consumers at scale. Run your digital ads across 100,000 storefronts on Instacart Marketplace and 310+ retail media networks and popular marketplaces — the largest collection of grocery sites connected by one ad platform. One platform, every channel All your ads in one place. You can run and manage campaigns across the entire grocery journey from a single platform, making advertising simpler, faster, and more effective. Performance you can trust Ads that deliver major outcomes. Our platform is built to deliver results you can see, helping brands turn consumers into customers and campaigns into measurable growth. What growth looks like Unique visitors to the Instacart Ads ecosystem 1 Consumers at scale Connect with millions of grocery consumers across thousands of retailers and marketplaces. In-store halo sales lift 2 In-store halo sales lift Campaigns on Instacart don’t just boost online carts, they drive more sales on the shelf, too. Avg incremental sales lift 3 Sales that add up Instacart Ads on average drive an incremental sales lift of 25% 3 CTR vs. next platform 4 Clicks that count

2X higher CTR than the next major platform 4 Instacart Ads delivers stronger engagement, turning impressions into measurable sales. Brands like yours are winning with Instacart Ads See how brands are making a meaningful impact to their business. Reckitt Achieves 16.5% Incremental Sales Lift from Instacart Ads Tastes 67% Incremental Sales Lift with Instacart Ads Leverages Instacart Ads to Fuel Triple-Digit Growth Drives Triple-Digit Growth with Instacart Ads Acheived a 4x ROAS on Instacart Nature Nate’s Honey Co. Generates 37% New-To-Brand Sales with Seasonal Recipes Little Leaf Farms Achieves Extended YoY Growth Reveal Pet Food Thrives with Double-Digit ROAS We’re here to help you get started Take the first step towards more reach, more consumers, and more sales with Instacart Ads. 1 Source Comscore data. Comscore defines reach as "Unique Visitors of each site defined as the deduped sum of the average projected weight of each panelist over the 12-month time range that visited the site. 2 Data for exposed users from 4/1/24 - 6/16/24, measured for full Q2’24 vs Circana control group. Incrementality methodology provided by Circana is not equivalent to Instacart’s Lift Study methodology. Results provided by Circana. 3 Results of previously published incremental sales lift test. 4 CTR from Pacvue | Helium 10 Q4 2024 CPC Benchmark Report. All other results based on in-house studies performed by Instacart. Prior results do not guarantee future outcomes. Partner with us to drive proven results