About Women Conquer Business Isn’t It Time to Find Joy in Marketing Your Business? I’m Jen McFarland. I help women-led professional services businesses build marketing strategies that work without burning you out. With 25+ years in marketing, operations, and digital strategy, I’ve seen what works and what’s a waste of your time and money. That’s why I built Women Conquer Business: a consultancy and membership community where strategy comes first, capacity is respected, and no one tries to sell you a $2,000 course you don’t need. Kind, Ethical, Confidence-Boosting Marketing You deserve better than scammy “one simple tricks” sold on social media. You deserve solutions that get meaningful results. I’ve worked across corporate, nonprofit, and public sectors, and supported hundreds of women-led businesses build sustainable, capacity-aware marketing systems. You Have A Lot Of Choices… Why Choose Women Conquer Business? Sustainability Over Burnout We believe marketing should support your life (not consume it). If a strategy only works when you’re exhausted, it isn’t sustainable. We design systems that respect your energy, capacity, and season of life. Strategy Before Tactics Trends change. Algorithms shift. Strategy endures. We don’t chase shiny objects. We build clear positioning, strong foundations, and marketing ecosystems that grow with time. Ethical, Human-Centered Marketing We reject manipulation, artificial urgency, and shame-based selling. Marketing should be honest, inclusive, and rooted in genuine service. Depth Over Noise We prioritize owned assets, clear authority, and meaningful visibility over constant posting and performative presence. Clarity Creates Confidence We help you understand why you’re doing what you’re doing so you can make confident decisions instead of second-guessing every move. What clients walk away with Increased qualified organic referrals through strategic SEO Clearer positioning to attract aligned, higher-value clients Simplified tech stacks that reduce burnout and overhead High-value owned marketing assets that compound over time Jen McFarland, Marketing Strategist, featured in the international documentary Click the Link Below for honest, ethical marketing expertise. What Clients Say Years Marketing Strategy Business Owners Served Jen has been the key to our online success She took the time to understand our business, clients, services, and position in the market – and it made all the difference. As a direct result of her work, our organic search referral numbers climbed. As we know, more is not necessarily better – that’s why we were thrilled at the dramatic increase in the percentage of qualified referrals. Jen has always been responsive to our needs. We see her as a trusted advisor and adjunct member of our team. Beyond that, she is fun to work with! Membership is Inclusive & Generous I love EVERYTHING about Jen’s marketing group. Here’s why: 1. The information is current, relevant, and actionable. 2. Jen presents the information in an informative, visually aesthetic way that’s easy to follow. 3. Jen is super communicative. She tells you what she’s going to give you and then delivers every time. 4. Her community feels inclusive, generous, and friendly. I want to spend my time working in my genius space. Marketing has never been something that I enjoy, but Jen makes it easy to do the things I have to do for my business, and removes all the confusion. Susan Renee Gibson Jen Made it easy We wanted to generate more qualified leads, make our services crystal clear to potential nonprofit clients, make our website more easily searchable and aligned, and get higher visibility on searches. Jen guided us and made it easy, rewriting copy, positioning our website and Google Business Profile more effectively. We began to see an uptick in inquiries and activity, and have converted several inquiries to active clients. Michael D. Rubin A Marketing Wizard Jen is a marketing wizard who provided me with a doable action plan to meet my marketing goals with a minimal time investment each week. She went over and beyond with the information she provided in our strategy session. Build a Marketing Strategy That Finally Feels Like You Get the free Your Marketing, Your Way training — a calm, ethical approach to marketing for women who are tired of forcing strategies that don’t fit. Learn how to grow your business with clarity, confidence, and zero burnout. We are Not for Everyone (And That’s OK) Who’s a Great Fit? Women owners 5–10 years in business Professional services founders Values-driven business owners People who want sustainable marketing Neurodivergent founders Who’s Not A Good Fit? Hobby businesses Growth hacking culture Information collectors

People interested in get-rich quick schemes Agencies seeking white-label execution How We Work Directly With Clients We offer four focused services, each built around your specific goals, capacity, and budget. Great for ongoing marketing needs, building consistent momentum, and situations where you need someone invested in your long-term success. Let Us Do All The Heavy Lifting → A clear roadmap so you know what to do, what to skip, and why. Tie Business Goals to Marketing Strategy → An audit of your tools, automations, and systems to cut what’s draining you. Goodbye Tech Chaos → Help local clients find you without feeding social media every day. Get Found in Locally → Custom direction, accountability, and someone who challenges you to make better decisions. Embrace Marketing Sovereignty → Paid business community Get your weekly dose of ethical marketing strategy in a supportive community. Our strategic marketing membership helps experienced women business owners who want clarity, consistency, and smart next steps (not more noise). Based in Portland, Working From Everywhere Meet Jen McFarland, MPA I’m based in Portland, Oregon, where you’ll usually find me watching baseball games (Go Pickles!), hiking, or working through a strategy problem over good coffee. I design marketing systems with a trauma-informed, neurodivergent-aware, community-centered approach. Because no one should have to build a business in isolation. Professional Organizations Member: American Marketing Association Developed Marketing Programming, Training and Consulting for Prosper Portland Inclusive Business Resource Network Marketing coach Xcelerate Women Frequently Asked Questions Jen McFarland, MPA, is a marketing strategist and the founder of Women Conquer Business, a consultancy and membership community that helps women-led service businesses build sustainable, capacity-aware marketing systems. With over 25 years of experience across corporate, nonprofit, and public sectors, she specializes in strategic marketing, SEO, marketing operations, and long-term growth planning for established solopreneurs. Women Conquer Business is a marketing consultancy and group coaching community designed for women solopreneurs who want strategic clarity without hustle culture. It provides marketing strategy development , local SEO services, marketing operations audits, and ongoing strategic support through its Strategic Marketing Membership and 1:1 coaching programs . The focus is simple: build marketing systems that support your life instead of consuming it. My work is grounded in named, structured frameworks rather than disconnected tactics. I am the creator of: Slow Marketing : a sustainable, capacity-aware marketing philosophy that prioritizes owned assets over rented platforms The Mistake Tax Framework : a system for identifying hidden marketing and operational inefficiencies that drain revenue and energy The 3 C’s Decision Framework (Capacity, Complexity, Control): a filter for making aligned, strategic marketing decisions The Entity Home Model : a structured approach to building AI-visible, search-optimized authority pages Instead of chasing trends, I build integrated marketing systems designed for long-term visibility, profitability, and sustainability. Slow Marketing is a strategic marketing philosophy that prioritizes sustainability, owned assets, and long-term visibility over constant content production and trend-chasing. It is built on three principles: Build assets that compound (SEO, email, structured content) Reduce unnecessary complexity and tool overload Align marketing output with real-life capacity Slow Marketing does not mean slow growth. It means building systems that create durable results without burnout. I work best with: Professional services businesses Entrepreneurs 5–10 years into business Coaches, consultants, and holistic practitioners Business owners who are overwhelmed but capable Smart founders who are done with hustle culture and ready for strategic focus My marketing focuses on women, but I do work with women and men. My clients are not beginners. They are experienced, thoughtful business owners who want clarity, structure, and sustainable growth. I am not the right fit for: Early-stage hobby businesses still validating their offer Entrepreneurs looking for “growth hacking” or shortcut tactics Business owners unwilling to implement or make changes Anyone seeking hype over strategy My work requires commitment, reflection, and execution. The decision depends on your current business stage and support needs: Marketing Strategy (Roadmap) : Best if you need clarity, priorities, and a documented plan before taking your next steps. Strategic Marketing Membership : Best if you want ongoing guidance, accountability, and community support at an accessible investment level. Strategic Marketing Coaching : Best if you are navigating a major transition, scaling, or facing complex marketing decisions that require personalized 1:1 strategic partnership. Strategy gives you direction. Membership gives you consistent support. Coaching gives you deep strategic partnership. Curious Whether This Is Right for Your Business? A 30-minute conversation costs nothing and clarifies everything.